Doe Deere is a young woman who is decidedly fond of color. She adores color so much that she actually built an entire cosmetics line around it. That cosmetics brand is called Lime Crime. The “lime” in the brand name isn’t misleading at all, either. People who appreciate lime green makeup products are sure to be drawn to Deere’s enthralling and picturesque universe. Deere made Lime Crime happen back in 2008. The company’s establishment was in many ways a happy accident. The Russian-born entrepreneur at the time was designing apparel. It bothered her that she was unable to locate makeup products that blended in well with her vibrant attire options. She decided that she wasn’t going to hope any longer. She was going to take it upon herself to make the radiant makeup items she craved. Deere was sick of the same browns and beiges. She wanted to give people like herself more options. She recognized that there were many people out there who longed for choices in color just as much as she did.
Lime Crime’s energetic Chief Executive Officer works and lives in one of the most glamorous cities in the United States and world. That metropolis is Los Angeles, California. The City of Angels may just be the ideal locale for the “Unicorn Queen.” It’s just as bright as her boundless imagination is, after all.
Makeup is among Deere’s most irreplaceable pastimes. There’s yet another thing that she keeps close at all times, too. Fairytales are that thing. This businesswoman lives and breathes fantasy. She’s not the kind of gal who is satisfied with the mundane. Since Deere appreciates the fantasy universe so much, it comes as no shock to people that she’s all about unicorn adoratoin. The unicorn is Lime Crime’s official mascot, too. Deere selected that mascot for a major reason. Unicorns symbolize all sorts of things that mean so much to her. They symbolize individualism and personality, first of all. They symbolize magnificence that’s hard to find. They even sympathize doing great things for this world’s marvelous creatures. Deere has always been 100 percent serious about animal rights. She’s an eager and tireless animal rights enthusiast through and through.
Deere is certainly no stranger to difficult choices. She has to make unpleasant choices all of the time. It wasn’t easy for Deere to select a laboratory for collaboration purposes. She needed to locate a laboratory for the product manufacturing process. She wanted the assistance of capable and talented chemists who were fully in line with her objectives and wishes. That’s why finding a strong laboratory seemed like a tall order to her. Deere got lucky in the end, however. She actually was able to partner up with a laboratory that proved to be a terrific match. Learn more: http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup
Joy is one of the things that pushes Deere ahead. She likes making cosmetics products that fill the planet with joy and goodness. She thinks that makeup should never be something that upsets or stresses people out. It should uplift them.