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Why Desiree Perez Was Put On Billboard’s Power 100

Each year Billboard puts out their top 100 people in the music industry called the Power 100. Along with Shawn “Jay-Z” Carter and Jay Brown, Desiree Perez made this list. They were collectively put in spot 54 on this list. Desiree Perez is the chief operating officer of Roc Nation, a company that was founded by Jay-Z in 2008. It is headquartered in New York City and is a talent agency, concert producer, record label, and a production company that creates music, film and television shows.

Desiree Perez’s work in 2017 led to the most success of Roc Nation has yet had. In that year she helped Jay-Z release a new album, 4:44, and launch a tour based on it. She had negotiated a contract with Live Nation for this tour which resulted in a 10-year long deal valued at $200 million. His tour earned 21% more than his last tour had in 2013. Perez also had a hand in both DJ Khaled and Big Sean having #1 albums according to Billboard.Desiree Perez has been with Roc Nation since 2009.

She handles most of the negotiations this company has with other businesses as well as the musical talent they sign. She has been a business associate of Shawn Carter’s for about 20 years. She has also been largely responsible for Tidal having a roaring comeback after it appeared the online music service was collapsing. At Tidal, Desiree Perez changed things around by bringing stability, as the company had recently gone through three CEOs. She also signed exclusive contracts with a number of musicians who agreed to only release an album on Tidal. This led to a surge in interest in this mobile app and a flux of people signing up for a free monthly trial.